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Originally Posted by j 2 Note-to-self: a sales job at Apogee is easier than Congress.
I'm dangerously close from revealing some actual truth which is obviously nowhere near your approval for anything objectively found by the tests I conduct. You don't need 10,000,000 record sales to understand sound, however you do need an incredibly clear conscience... it would be hard for me to maintain this directing sales for a corporate entitity known the world over.
In the big picture, grand scheme of things - nearly everything is subjective. Be that as it may, it's no different in the audio world, sales. A company subjectively advertises their product based on the company's subjective research and development. Certain people gain interest (subjectively) based on the feeling they get from the ad, some even purchase it. Others ask the one's who bought it - how is that thing? - and now subjectivity enters into the consumer side of the communication path, which is far worse than the 'controlled environment' side of the company's megalomania.
Word spreads, in an uncontrolled manner. One person says this (given their credentials), another person says that (given more or less credentials). This happens in every combination imaginable throughout the day, every day, all over the world and we're supposed to just revert back to who the company says is using their product ? I don't see one Apogee logo on Bob Ludwig's Mastering Technology page. I'm sure it could've taken them 3 seconds to throw one up there but it gets clearer and clearer why they haven't.
(This is the last time I'm ever comparing these two products)...however..Given the noticeable difference in sound of the Mini-Dac and DAC1, the Mini-Dac specs (from the pdf) are practically identical to those from Benchmark's DAC1 page, except actually claiming to have more dynamic range.
You're right. All of my tests are flawed. Every test done through each piece of gear calibrated with 0.00 differentiation between channels down to -105dB won't give me for all 'objective' purposes, the truth. I'm doing something wrong that is definitely revealing my inexperience and proving ingorance while allowing 2 out of a billion people to laugh at my findings.
Are we done.. |
Wow. I for one would love to know what truth it is you are close to revealing. It seems to me that Max, who is well respected on this forum for being above board and credible, has called you out on some BS and you have nothing to come back with except that he's a good salesman. Did you do proper listening tests? There is more to it than calibration as has been discussed somewhat here and in many places on Gearslutz in the past.
As for Bob Ludwig using Apogee....
"Apogee has made several "must-have" products and I've owned them all. The first was the AD-500, which was a true 18 bit converter in the days that most "16 bit" converters were usually really only 15 bits or less.It had the first implementation of the "soft limit" which was a very musical limiter which helped achieve more exciting results with very little trade-off in distortion. For me, this was the first time I ever heard good bass from an analog to digital converter. I purchased every incremental upgrade that the analog-to-digital and digital-to-analog converters offered.
The next major breakthrough was the introduction of the UV-22 dithering algorithm. I was the first person to master commercial releases using a special beta version of UV-22 when I did all the Virgin Rolling Stones re-issues. I begged Apogee to let me use it because it really was ground breaking technology. When Apogee finally released the product in the form of the UV-1000 both Doug Sax and myself wanted to be the first to own it. Apogee solved this problem by Giving Doug serial # 1-W and me serial #1-E (west coast, east coast!).
I've owned several AD-8000 units and PSX-100's with all the special cards or attachments. I presently use the Apogee AD & DA-16X converters in my arsenal.
The most recent "must-have" product is of course the Big Ben master clock. The Big Ben makes an audible improvement in even the most high-end recording/mastering chain and it can make a tremendous improvement in otherwise mediocre gear. Congratulations on an amazing 20 years!”
BOB LUDWIG
(Gateway Mastering)
Mastering Engineer
From Apogee's website
http://www.apogeedigital.com/20th/
hmmm....