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Originally Posted by Bob Olhsson  Suggesting FCP has displaced Avid in market share is just like saying the Teac 3340 displaced Ampex, 3M and Studer in the early '70s. It's a comparison of apples vs. oranges. What happened is that there was a big decline in high-end productions that forced big facilities to close and left many editors seeking low budget work they could do at home using final cut. Understandably large facilities have not been investing in new editing systems since their existing HD Avids could already do everything required.
Digidesign did explain that they decided to not spend several hundred thousand dollars on an AES presence because they had nothing new to introduce. The also indicated they intend to do a lot more local workshops than they have in the past. I believe Shure actually had the biggest booth at AES so Digidesign was by no means the only manufacturer to scale their AES presence way back. |
This is not an accurate comparison at all in the world of either TV or feature film editing. Anymore FCP is not to Avid as the 3340 was to a high-end Studer deck at all--you should check more carefully into what FCP 7 can do given high-end hardware, and who is using it for what. There are at least two professional editorial service companies that I know of that have abandoned Avid for FCP, for various reasons. This is in addition to the crowds of smaller outfits, corporate facilities and even a good many episodic TV shows that have switched. I think there is still a good argument for using Avid for big editorial systems, but there are many examples of similarly large systems being built around FCP too.
I thought that maybe Digidesign not going to AES was kind of like Apple not going to Mac World: they felt they didn't need to anymore since they have other means of interfacing with their customers....
Philip Perkins