| Suggesting FCP has displaced Avid in market share is just like saying the Teac 3340 displaced Ampex, 3M and Studer in the early '70s. It's a comparison of apples vs. oranges. What happened is that there was a big decline in high-end productions that forced big facilities to close and left many editors seeking low budget work they could do at home using final cut. Understandably large facilities have not been investing in new editing systems since their existing HD Avids could already do everything required.
Digidesign did explain that they decided to not spend several hundred thousand dollars on an AES presence because they had nothing new to introduce. The also indicated they intend to do a lot more local workshops than they have in the past. I believe Shure actually had the biggest booth at AES so Digidesign was by no means the only manufacturer to scale their AES presence way back. |