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Originally Posted by Thomas W. Bethe  Back as far as 2008 Avid was having problems. They were losing market share and more and more studios were turning over to FCP. There have been numerous postings on forums that Avid is still in trouble. I have taken down my statement since I cannot back it up with an industry announcements. Sorry for the confusion.
Digidesign. the parent company of AVID, did not show up at the 2009 AES convention with no word as to why. There has been a lot of speculation that they are having financial problems or they are getting ready to announce new products that were not ready for the October 2009 AES convention. There is much information that they are going to change the name of the company and there is speculation that AVID maybe spun off as a separate company or division. This information is from many different websites but there is no official announcement. I am adopting a wait and see posture.
Again sorry for the confusion. |
I really question the intel that avid is going to spin off from digidesign. since AVID is the parent company of Digi, not what you said. All companies are going through bit of downturn with the recent great recession.
I think one would be very obtuse to think that Avid has not lost some ground to FCP over the last few years. But, i also think that it is unfair to compare the two systems to each other. I think the linch pin for me was when FC used the term 'transitions' to all of the hokey cross-page-turn-disolve-color-sweep effects, and completely blowing past the simple cut. Seriously? every cut has to be a desolve or a wipe? That's a transition? Effects take the place of good editing skills?
And don't even get me started on media management, and working with other post departments.....