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Originally Posted by thethrillfactor  Labels are used to calling the shots and determine who gets what. It gotten so bad to the point that Walmart started going to the artists themselves and offering them a better cut(Walmart wanted $5-$6 for every CD) than they could get from the label themselves, in essence freezing the labels totally out which i can tell you is a fact they didn't like at all. |
sure that was for the eagles and ac/dc, baby bands don't get approached by walmart for exclusive deals - I'm sorry man, but you seem misinformed on this issue.
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Originally Posted by thethrillfactor Some artists went for this and cashed out/did well. |
Those artists were free and clear of their label deals, otherwise they could not have made the exclusive deal with walmart in the first place... the eagles, garth brooks, ac/dc, miley cyrus (via disney!), etc.
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Originally Posted by thethrillfactor After this the labels basically have been putting the squeeze on Walmart and their artists. And yes they can include any clause they choose because you as an artist are asking to be represented by them and they will protect themselves as they see fit. |
The labels are not cutting walmart out of the picture becuase major artists have been able to do exclusive deals. The artists doing exclusive deals with walmart had no label deal at the time of making the exclusive with walmart.
To further illustrate this, Disney has done it's own exclusive with Miley Cyrus - doesn't sound like they're cutting walmart out, but rather cutting out the other retailers.
I've been in negotiations with both walmart and target on exclusive deals for high profile soundtracks, and if those deals can be done, labels and/or artists will do them.
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Originally Posted by thethrillfactor This has been in the works non stop the last 2 years. The IT guys at the labels are actually more important now than the A&R's. They are the point men in all of this. Also the amount of cooperation between the major 4 is unprecedented. I've never seen the guys this united on one thing.
Here in NYC this year secretly they have been setting up specific smaller digital media stations/mini studios that will monitor all future activity on the street level. This way everything is not tied up just to one system, but with the ear to the ground they can act quickly. Basically in one of these stations you can sign an artist with some street buzz, write the songs, record it, mix it, master it, up load it to the site all within a week and it will be distributed and promoted immediately while the buzz is still there. In the past it would take months to put something like this together but the majors see how acting faster this way will not only be cheaper for them but they can capitalize on the buzz right there and now. Also its less of a loss and if its hits big they can cash in. |
atlantic lost a ton of money when "round round" leaked before the flo-rida album released - so the labels are getting smart about this type of thing. makes sense.