Quote:
Originally Posted by monomer  These people would never buy a record so you can count them out of the loop. |
This is the problem. If someone steals a record, they are not out of the loop. They no longer have the right to say they wouldn't have bought it anyways because they are using the product. That product is then stolen and because of this theft, it has value. Now if that person doesn't steal the product and take the value of the product, then they can say they would never buy it. But once they steal something and take its value, they count.
And consumers generally don't know what label is involved when it comes to the music they listen to. They don't consider if the label is big or small. If they hear something and like it, they may buy it or steal it.
Also, one thing often overlooked is that a contributing factor to some sales going back up is due to a lot o crack down on sites like pirate bay. Every time there is a big bust or event like this, sales go up because piracy takes a hit. But just because it goes up doesn't mean it never went way down below what it used to be. This is a tactic often used by climate denialists to claim the temperature is going down. Looking at one of the many small fluxuations while ignoring the overall trend. Basically the blog is saying that while overall sales are plummeting, there's an increase in live sales. This doesn't make up for the losses. It just shows where the trend of music SHOULD be since live sales cannot be stolen like recorded music is. The music sales should be in sync with the live, but is not clearly because of piracy. It shows that the interest in music is there as it always has, but just not the payment for it. And keep in mind that that live revenue does not count the costs that then have to go to paying the vendors, promoters, etc.
Hopefully once some law enforcement begins to take place we can maybe see music once again having a air shot at surviving.