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Originally Posted by Loki  Avid video editing is not PC based. It is cross-platform, though some of their subsidiaries are PC only (game pre-vis in particular and some media-ingest services.) The NLE Video editors are cross platform and if you worked in the professional field in LA you'd be hard pressed to rent anything but a Mac based Avid editor. |
True statement.
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Originally Posted by Louiseven Avid already being a strong Windows market leader without the threat of another hardware company making devastating changes to it's hardware/software (Macs) it may just be cheaper to concentrate on one platform. I of course hope not. |
Avid is platform agnostic. There is no reason to fear a change in this philosophy.
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Originally Posted by Stiff I think the big bonehead move is that they're doing something inbetween. If you're going to rebrand, then rebrand! If not, then don't!  |
We understand the process of rebranding is more gradual than some would like - on the other hand, others are comforted by a more deliberate approach....
