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A lot of emotional music inspires a strong love or a strong hate response depending on the individual. Instead of accepting that this kind of polarization is the normal human response to any profound emotional experience, a lot of folks will "sanitize" what they do into something that nobody loves or hates.
The beauty of "personality" DJs was that they could be entertaining enough that people would listen to something they hated in order to find out what the jock was going to do next and then be rewarded with a song they absolutely loved. Today, here in the U.S., we have few jocks and what I call genre-flavored elevator music.
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