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Now we hear rumours about apple buying universal from vivendi, taking part in the music industry although they don't know shit about it.
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Well - here is one case where it might just be a good idea to through the baby out with the bathwater.
I for one would rather sign a record deal with Apple than any of the current major labels. At least the top guys in Apple seem to listen to music and care about it. That can't be said about Seagream or some other recent owners of labels (although - I think the owners of Sony probably like music). Its a good time for a company who - as you imply - know little about the music industry - take over. Because all their corrupt ways must change. All Apple needs is deep pockets, lots of advertising, hip credentials, overall corporate and legal power, and an innate sense of style. Apple has all these and technical know how to boot. Furthermore, if alliances with independents go well - then perhaps Apple can become a conduit between small labels that do care about artists and the consumers who will pay for that.