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Old 31st August 2009   #28
Stiff
Lives for gear
 
Join Date: Mar 2007
Location: Sweden
Posts: 2,750

To the OP, regarding the original question: it's not changing, at least not rapidly or in a revolutionary way. Pro Tools HD is still the top dog, Mboxes are still sold and PT8 was most likely a success.

However, I should point out that Avid must take caution. Contrary to what some appear to believe, I don't think there ever will be a 'Pro Tools killer' that's released and snatches the entire user base in one swift move. I think the real danger for Avid is what have already been implied, that more and more migrate slowly, silently, without Avid taking too much notice because sales are just a little down from the year before. Not saying it is happening now, but I think it is what they should be cautious for.

Quote:
Originally Posted by Michael Zick View Post
Sorry, I knew digi is owned by avid, I meant taken over by avid due to profit loss. In otherwords, the disolvment of digi due to lack of flagship product sales.
I'm not sure what you've heard, but at the moment the situation is this: Avid 'rebranded' (and I use that term loosely in this particular situation) to make it appear that all their companies are now one big happy family called Avid. They contradict themselves by releasing products beginning with the word 'Digidesign' but at the same time saying that "Digidesign is Avid". Anyway, they would be nuts to kill off Pro Tools, because the audio department is in a way doing a lot better than the video department.
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