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Originally Posted by RoundBadge  That would be a bummer
Hey it doesn't really surprise me that API completely dropped the ball,they aren't exactly know for their follow through on automation products  dfegad |
I think you have to understand where API is coming from. The initial idea for the API 1608 was as a tracking side car or as an entry level mixer for project studios, not something to be used as the center piece for the studio. That's what the Legacy is for and that is API bread & butter. They were actually skeptical and surprised that the new demand for mixers by project studios was real, or more likely just a blip or a fad since the console business is pretty much dead as we know it. To put the R&D and effort into developing an automation system for something that may not last is to them a waste a money. API has a name and a legacy to hold up. They build high end consoles and professional products. The 1608 is more of a step back or sideways. By the way API is not the only company that has felt this way. When i checked out the Genesys i got the same impression from Neve. You have to understand these companies have a lot of pride and history attached to them. To wake up one day and realize that their flagships to be are these cut down mixers, stripped down and crammed with as much features as they can get away just to meet a price point, only to have potential customers complain that things are lacking but they don't what to pay what it takes to really step up, is like a slap in the face.
It makes you give SSL their props in these times. Everytime i use an SSL console i am amazed at the thought and planning that went into figuring out what engineers would really need in the working world, but to implement it elegantly at any price point is kudos to them. Even now when people come on here and rip apart their new products, when years ago there flagship products were commanding half million to a million dollars each shows why they've been able to survive and continue to attract new clients.