I was a PT owner since PT III.
Dumped it for native when the pcie upgrades came out as it made zero $$ sense and Native could handle my workload.
If Digi came out with Tony's proposed card I'd jump back in the digi pool again in a heartbeat.
Could live with that dollar investment.
Quote:
Originally Posted by Tony Shepperd  You know, if I were the GM of Digi:
1. I would bring out a new PCI card that has the power of an HD3 Accel on a single card.
2. I would then price the card at $2k. No more. That's slightly higher than a UAD card.
IMO most people would buy the card because of the zero latency and pros could start stacking them in their system.
Now your HD 3 is now more like an HD9. One card at a time.
3. I would NOT bring out any new I/O interfaces. People are barely recording at 44.1, let alone 192.
4. I would do away with PTHD or PTLE or PTMP. There would just be ONE software. Pro Tools.
When you launched the PT application it would either work in native mode or it would see the PCI card and adapt.
It would know how many (if any) cards are in your system and give you DSP based on either Native or the PCI card (TDM).
It would of course work with delay compensation either in native format or with a card.
5. I would adapt the plugin architecture for AU, VST and open the code to what may be coming down the road.
6. People are going Hybrid DAW.
I would build a controller that had an UNBELIEVABLE analog side to it.
The ideal would be a 500 series console with ethernet control of every parameter.
If you want to change your sound, buy a different 500 series and put it in the console.
However, it would still pass audio, even without having any 500 series module in the console.
7. I would offer more high end services to pros by having a Digi Concierge.
If you want to, you could pay a flat fee for a "one on one", "I can call any time day or night" concierge that can answer any questions or get me any part I need. The pricing would be dependent on what get you wanted covered.
IMO that kind of personal attention gives a feeling of confidence when you are dropping that kind of cash on a product.
8. I would integrate networking and file sharing to an incredible degree.
Having the ability to integrate your PT systems with someone around the world for sessions and file sharing by a simple internet handshake.
9. For songwriters I would build a simple to use interface the size of the iPhone. I would be willing to bet that not only songwriters, but people from all walks of life could use this handheld device in a myriad of ways. Board meetings. Court stenographers. My list could go on and on.
Make it capable of recording up to 4 tracks and when synced to a computer, lets you drag and drop your session from the device to your main computer hard drive to continue to work in the Pro Tools environment.
I would call the new unit: Pro Tools To Go!
10. I would NOT rebrand the name Digidesign with the name AVID.
It's taken YEARS to build up the brand of Digidesign, why would you abandon it?
It's time to turn the corner and position the company for the new millennium. |