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postprosound · 24th June 2009

These threads always make me laugh. Somehow, they always turn into a 'bash Digidesign' free for all. Despite the level of professional reliance on, and prevalence of both AVID and Digidesgn products, this forum, as a generality, is very biased against both of them.
Perhaps we should have a little perspective in this matter:
First, while i've been enjoying the reading of this forum, it seems that the many who bash AVID and Digi do so because of the price of the product, the lack of ADC, and thus not wanting to spend the cash to upgrade to HD. Notice i say many, not all. YET, many will lush over a Brauner, or a Neumann (or preamp or mixer.... whatever) costing MANY thousands of dollars, the turn around and bash AVID/Digi's price, even though an upgrade might cost LESS that one of those mics! How often have he heard someone say, 'Neumann really sucks, their business model sucks, everything about them sucks, i'm going with ______(insert lower price brand here).' ? Many will stand in line to spend their hard earned money for these very expensive, all be it very excellent, microphones, the turn around and complain about AVID/Digidesign. The point i'm trying to make is that the logic/sets of standards applied to AVID/Digi are many times not applied elsewhere, and vice versa.
Second, lets get real; These are huge, publicly traded companies. I'm sure that Dave Lebolt is a very wonderful, passionate person. But he's just one bee in a very large hive. Sure, he's was a VP, but gaining or loosing a single person is not going to alter a companies profile that much. As an example, Andrea Jung is on the board of Apple. She's the CEO of Avon. Yes, that Avon. Has Apple sold that many cosmetics lately? Mark Papermaster is the Senior Vice President of Devices Hardware Engineering. He joined apple in 2008, from IBM. Did you notice any change in apple when he came on board? These are giant companies. And although the the Ladies and Gentlemen who serve as VP's and Presidents make things happen, in the end large committees always have the final say.

24th June 2009	#128
postprosound Gear maniac Joined: Sep 2007 Posts: 275	These threads always make me laugh. Somehow, they always turn into a 'bash Digidesign' free for all. Despite the level of professional reliance on, and prevalence of both AVID and Digidesgn products, this forum, as a generality, is very biased against both of them. Perhaps we should have a little perspective in this matter: First, while i've been enjoying the reading of this forum, it seems that the many who bash AVID and Digi do so because of the price of the product, the lack of ADC, and thus not wanting to spend the cash to upgrade to HD. Notice i say many, not all. YET, many will lush over a Brauner, or a Neumann (or preamp or mixer.... whatever) costing MANY thousands of dollars, the turn around and bash AVID/Digi's price, even though an upgrade might cost LESS that one of those mics! How often have he heard someone say, 'Neumann really sucks, their business model sucks, everything about them sucks, i'm going with ______(insert lower price brand here).' ? Many will stand in line to spend their hard earned money for these very expensive, all be it very excellent, microphones, the turn around and complain about AVID/Digidesign. The point i'm trying to make is that the logic/sets of standards applied to AVID/Digi are many times not applied elsewhere, and vice versa. Second, lets get real; These are huge, publicly traded companies. I'm sure that Dave Lebolt is a very wonderful, passionate person. But he's just one bee in a very large hive. Sure, he's was a VP, but gaining or loosing a single person is not going to alter a companies profile that much. As an example, Andrea Jung is on the board of Apple. She's the CEO of Avon. Yes, that Avon. Has Apple sold that many cosmetics lately? Mark Papermaster is the Senior Vice President of Devices Hardware Engineering. He joined apple in 2008, from IBM. Did you notice any change in apple when he came on board? These are giant companies. And although the the Ladies and Gentlemen who serve as VP's and Presidents make things happen, in the end large committees always have the final say. __________________ We, in post sound, are illusionists, not magicians.