Gearslutz.com - View Single Post - Dave Lebolt leaves Digidesign for Apple?
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Old 24th June 2009   #125
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Quote:
Originally Posted by Jules View Post
People move jobs all the time. Perhaps Dave hit a glass ceiling at Digi and there is more upward movement possible for him at Apple?

A little bird recently told me "Digidesign" will get re branded to be "Avid" over the next year or so. The film and audio devisions wont have two separate corporate ID's any longer - just the one - "Avid".
That was obvious from the announcement this spring. There was a thread about it in the post forum on the DUC weeks ago. Branding will not make any difference if Avid doesn't follow Apple and Adobe and make all the branded apps work closely together.
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