Gearslutz.com - View Single Post - Dave Lebolt leaves Digidesign for Apple?
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Old 24th June 2009   #115
hmurchison
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Joined: Jul 2002
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Quote:
Originally Posted by oceantracks View Post
It's not a bitch fest, more a reality check. Lebolt is going to a company whose priorities are iPhones and iPods, not pro audio.

Apple prices their software, like Logic, because you have to buy their hardware to run it

TH
iPhone/iPods generate Billions ....Logic Pro generates millions I'm not Finance Major but I think the former is preferrable to the latter in money.

I see reality as iPod/iPhone bring immense profits in which allows Apple to focus on more niche areas like Audio and Video production. Sure they sell Mac Pros and Macbook Pro but they aren't making a killing from the hardware though they make better margins than industry standard.

Dave L is walking into an Apple that has never existed before. An Apple that has top not talent from the CEO down throughout the C-Levels and Directors. An Apple that understands technology, marketing and operations.

I'd want to ride that wave, look for that next challenge. If Apple want to take a chunk out of Digidesign/Avid they will. It's as simple as that.
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