[Uncle Joe]

Originally Posted by Jules

Thats the word on the street...

David Lebolt, senior vice-president and chief technology officer of Avid Technology, Inc and ex-general manager of Digidesign

G'day Jules,

Change is inevitable - except from a vending machine. Anyone who thinks there's safety in numbers hasn't looked at the stock market pages.

http://www.google.com/finance?q=NASDAQ:AVID

The industry is changing fast, especially in Post ! The media management of Avid and the advanced trimming appears to still have an advance on FCP for the complex long form stuff.

But these days, due to tight budgets, Post shops need to quickly do a little of EVERYTHING.

Final Cut Studio with a good video card and the right drives there trump Avid as the price performance for a system that can do everything can’t be beat.

As a manufacturer of Audio systems for Post ... We see the move to FCP worlwide as being nothing less than massive.

These days (money wise) less is more. It's definitely tough out there for all of us ! and this definitely includes AVID/Digidesign.

All the best,

Uncle Joe


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