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Yeah, jingles singers are hard to find. "Getting into character" is a good way to put it. I couldn't find someone to sing a "Beanie Babies" promo and a fun "Cookaracha" Mexican jingle so had to do them myself. Funny, even my friends in the biz locally asked me who was singing.
Also, I've found that the singer has to have excellent time which is critical if the vocal is at the start or end where you can't go over your time limit.
Some singers also have to be instructed "who to sound like." Mariah Carey, etc. as they can't come up with the appropriate style on their own.
Sure is nice to do jingles though...it's over so quickly. Just did a film score for a Sundance selected film last year and that was like a marathon. It just never seemed to end!
Audy O
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"It gave me the sound that I wished to hear." Les Paul |