[Audy O]

Hi:

I guess I'm a jingle guy in addition to recording and producing/engineering pop music.

Live vs. MIDI depends on the type of jingle and most importantly the client's budget. I've never used prerecorded music although there's some good stuff out there.

Of course, if the budget is there, I love live musicians/strings but big budget productions these days seem fewer. A couple of times the client sprung for me flying to LA, recording and mixing at Oceanway and let me hire all the musicians I wanted. Great fun spending $10,000 a day just on recording. This is not the norm however.

I still find myself using Roland S-760 samplers a lot, XV-5080 at lot, Korg M-1, Roland JV-1080 and even a D-550 depending on what's needed.

I almost always record and mix to Radar 24 Nyquist, especially for stuff that has acoustic instruments. Edit in Peak and it's done.

Like to hear from other jingle guys...

Audy O