Originally Posted by Jerry Tubb  We could write an entire book on this subject (The Art and Science of Studio Promotion & Survival), here's my top ten list:
1. word of mouth - assuming they're good recommendations, the work sounds good, you treat your clients in a friendly manner, good telephone skills & communication, serve good food, and charge a fair rate : - )
2. CD, DVD and LP credits, especially the good sounding discs - we master hundreds of projects per year, each project yields a few hundred to hundreds of thousands of units, so over the years (and decades) that adds up to millions of copies of our work spread around the globe, and yes some people still like to read the credits : - ) (Isn't that one of the problems with iT*nes, iP*ds, iPh*nes, etc? any credits to read while listening?)
3. Internet presence, website, allmusic credits, msn music creds, mysp*ce, linked-in, forums, etc.
4. print advertising - industry guides, magazines, local music rags, newspapers, yellow pages, handbills,etc.
5. direct hardcopy mail - a few hundred postcards once a year can do wonders to remind people you exist.
6. studio tours and visits, comfortable furniture, calling on local studios, producers, labels.
7. seminars, symposiums, organizations - and especially charity work... giving something back !
8. location, location, location!
9. a good attitude, big smile, firm handshake, approachable friendly manner, control of bad habits, and of course personal hygiene : - )
10. knowing when to -not- talk business.
Our studio manager Diane is an absolute master at all this stuff.
I guess that's about it, this fall we begin our 20 year celebration, so apparently some of this actually works.
Cheers - JT |