|
Word of mouth is king, but a little targeted print advertising or direct mail can help to increase name visibility if you are new to a market, or just if you haven't been heard from in a while. That way, when word of mouth happens, the person may say, "yeah, I've heard of them," and may be more likely to follow the word of mouth recommendation. So, while the ad itself may not directly bring in the business, it can help to make the word of mouth more productive.
|