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Generally word of mouth here. I'm fortunate in that I spent quite a few years as a track/mix/prod person and built up a nice range of contacts, standing me in good stead when I moved over to mastering.
I did a three month trial of fairly expensive national magazine adverts about 6 or 7 years ago, but had only three replies: two wanted CD duplication, which I don't offer - although I thought I'd carefully pitched the ad at specialist mastering - and one became a short-term mastering customer, not enough response to justify continuing. Nowadays most of my bookings are repeats or referrals, the rest usually coming via my website - suits me very well.
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