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Originally Posted by DJ ALX  Ive heard that BBE sonic maximizer can do miracles to mixes. |
That's scary. Wherever did you hear that?
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Originally Posted by DJ ALX My question is WHEN to use it. |
IMO, never. This process was originally developed to improve speech intelligibility in high noise and/or reverberant environments. So if you're looking to improve RASTI scores from folded horns in an aircraft hangar, then by all means give it a go.
At some point I have to guess that the marketing folks discovered that if you set it just right you could make a crappy speaker sound a little better. There's some truth to that, actually. For example Bosch presently licenses the process for its portable radio/cd players. The point is that it's more specific to the playback medium and has no place in mastering. But you do what you like.