I think ya'll are mistaking Rap not moving units like it used to, with the fact that the entire industry is not moving units anywhere near like it used to. Typically speaking, the average #20 on the Top 200 charts is pushing about 25,000 units a week, which is an incredibly scary low sales figure.
Whatever you feel about their lyrical prowess or rap-tastic-ness, hip hop artists are still very much moving units. And as with anything else, the true lyricists are still doing fine.... The Game, Jay Z, Kanye, Soldier Boy, Shop Boys........ just seeing if your paying attention
