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I've seen it go both ways but definitely have been encouraged by the amount of folks who want to have their masters cut at what I call "sensible" levels. I've actually had 3 recent jobs where the recording engineer / producer involved in each job made a point of keeping involved with the post-production by encouraging the band to go for lower average levels and helped to influence the end result for the definite better - so I think increased awareness of the issue by mixing engineers to the point where they are willing to spend extra effort in educating their clients as to its downpoints definitely is helping.
Then again I just had a couple of projects in that definitely wanted their masters pushed way harder than I would ever advise - one of which was happy even when I had to introduce some very noticeable distortion and pumping to get some of their tracks to the extreme level requested. Otherwise I consider myself blessed in that I get a good share of jazz and cross genre projects where loudness never gets priority over fidelity.
Best regards,
Steve Berson
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