This business is like every other business so it shouldnt come as any surprise to anyone who's worked in another field.
It is NO different.
10 leads turn into 3 appointments and 3 appointments result in one sale.
1 outta 10. That's Business/Sales 101.
Play the Law of Averages (LOA!) game, NEVER count on any one specifically and keep your numbers up.
If you have 4 guys sayin they gonna drop some loot then you probably wont get any of them (unless it's like $40) but if your network game is tight and you got 40 things out there between beats, recording and mixing then you're gonna keep eating cuz at least four of them are actually gonna come through.
Too many people rely on that "one dude" who was talking big about bringing that money by "tomorrow" (why not today?) and end up so disappointed when shit doesn't turn out. I see a lot of that with young guys at the studios I frequent ... saw it last night actually.
Keep it movin!
