| Convenience and price usually plays a larger role in consumer purchases that quality, especially among teens. However it's still nice to have a choice. While it's convenient and cheaper to watch a movie on a portable DVD player or video Ipod, many still want to see movies on the large screen. Having mp3 as the only choice for a new artist would be a very sad state of affairs. A lot of great technology is being wasted.
I don't know of any studies offhand, but it seems that people are more stimulated visually that aurally. Why does high definition video seem to be a big seller while SACD and DVD-A have little impact? |