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6 years ago, I was hired as the dialogue editor for a video game that released alongside its movie counterpart.
This company wanted "Hollywood" sound people to make their game as good as features.
The dialogue was sent to a well know dialogue mixer, when it was returned, the game company freaked. Granted it was properly processed and leveled at theater specs, they claimed the audio was way too low. The sound supervisor immediately took all the dialogue into Bias Peak, and slammed it to the top. I swear it looked like a sine wave at -.01dBFS.
So the loudness wars has been around in video games for a while!!
The names were withheld to protect the guilty.
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