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The albums that succeeded the most for me have been the albums I made to sound good, not loud. Success in the fact that they were nominated for Grammies, sold nationally/internationally, got me more gigs that appreciated my work.
I do get paid to make things as loud as they can be, but honestly, usually the mixes sound SO BAD that I wonder if they even care to listen.
When it's like that and they say "Make it loud!!" I take their money. Sorry, the truth hurts. I've got 3 mouths to feed.
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