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Originally Posted by alyricalmind  I think in pop / urban music, there's really no way around it. If every major album is a certain volume and some underground artist tries to break the trend by having better dynamics but less volume... guess what... most people will not care about the dynamics and will immediately say something to the sort that "the song doesn't sound professional". |
This belief is a real mantra for hip hop artists who really want to sound very loud or louder than the other record. We master hip hop almost to the point of distortion, the product gets bought out time after time. Some mixes are tweaked better than others and we can get a real loud product. They expect this from us and I am sure that they wouldn't order mastering if they thought that we couldn't master their record as loud as the other guy...