Thank you for the info! Good to hear from someone who's been on both the agency and the broadcast side.
Quote:
Originally Posted by mbvoxx  Radio spots are mixed at the hottest level the mixer will allow, peaking at about +4. Plus we run the final mix thru a maximizer to get it as hot as possible. |
I didn't quite get this..... It seems that this part of your post describes the process
at the agency, but later you say:
Quote:
Originally Posted by mbvoxx ...so it's important to produce at the agency level with as little L/C'ing as possible, otherewise, by the time it gets on the air, it's been squashed into oblivion... |
I suppose L/C means limiting/compression, so it looks contradictory with the statement I quoted first.......
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I've heard this before, that it's better
not to compress the mix for radio play, and that music that is actually
less compressed will sound louder, but then, I've also heard that's not true
