Tell the man IT IS GOING TO BE POPULAR!!! Go ahead and make 24 and 32 ch versions!
If you read the manual it is really a very well thought out product that truly integrates analog and ITB. The line between what is hardware and what is software is virtually dissolved, when you can use the EQ on the board and software plugins at the same time while mixing.
The number of ways it allows you to route the signal from hardware to software and back again really beats having to think about things like hooking up pieces of outboard to interface, D/A to A/D, which channel, which input, which output, which send, which return, what to mute to avoid feedback loop, print it or route it live....all the tedious things that make integrating hardware in ITB mixing such a pain in the ass for lazy bums like me, even when I know of its possible sonic enhancements if done correctly. With this you can have 16 channels of decent eq at your disposal, or add some hardware compressors at the inserts, sum a stem mix etc.....fluid workflow.
I really should stop looking at it since I can't afford it.....

I shall console myself by saying I'll save up for a 24 ch version
(no, I don't work for them)