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The third way is reigniting the minor leagues of live music which is where all the good stuff came from in the first place.
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Amen.
Hitsville USA had a dirt floor and a three track for a bit, and their stuff still stands.
And it wasn't because they tracked any piece of fluff with a spiral notebook full of tripe and a synth. Although if there's good stuff coming from kids with spiral notebooks and synths, it would be welcomed. It has to be better than the "It doesn't sound like the band we just made $20,000,000.00 off of" idea.
Good writing and performance is WAY more important than what you use to track it with.
If new music is only supposed to come from certain sources, you're shooting yourself in both feet.