Lukstamee that it's a way of encrypting files that you can distribute freely and then use this company's extractor to pay the copyright holder for them (via this company which will take a cut) and get your paws on them that way. As opposed to having to have obscured download points behind paywalls.
Unfortunately, there is basically no point to this at all...once extracted the files will be in the clear and pirateable. Unless you are also restricted to using their viewer/player, which would suck rocks.
The only advantage would be that you don't have to set up a paywall, but the supreme disadvantage would be that your users will have to download and install some odd extractor application they've never heard of that takes their money rather than paying it directly to the copyright holder or a retailer. Or use a self-extracting file, which will be a .EXE and that will be hard to get hosted and through firewalls as everyone will think it will be a virus...and it would be so easy to make it a virus and lie to people that it was actually this extractor.
The ebay "exec" (perhaps a line manager in marketing?) will convene later with his Indians and be disabused of any notion that this lets ebay into the digital content business. They will advise him to setup an ebay paywall system instead if they want to play there, putting a bitter end to "RZ".
