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Old 11th June 2008, 02:36 AM   #917
dkatz42
Lives for gear
 
Join Date: Aug 2004
Location: Santa Fe, NM
Posts: 923
Quote:
Originally Posted by svart View Post
It's just poor marketing to leave a significant group of potential customers out in the cold just because you want the small contingent of mac users to continue to feel special and/or literally force non-apple users to dish out overly large amounts of money just to use a product that fills a specific niche.
Taking this a little personally, aren't we? It seems *highly* unlikely that Apogee has made the choice they have for the reasons you state. They've made a business decision that is the right one for them, and I'd be unsurprised if it involved a contractual obligation with Apple in return for money, marketing, better support, or whatever.

The idea that they're Mac-only in order to flip the bird at Windows users is just absurd.

Metric Halo gear is also Mac-only. Although this isn't a large sample space, it does imply that there are legitimate business reasons for doing so. It may well be that the additional hassle and expense of writing drivers and plugs and apps for a second O/S simply isn't offset by the revenues. Or maybe the principals in both companies simply hate Windows.
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