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And anyone who's read the story will note that I was talked into this course of action by my friend, the unscrupulous sporting goods store owner. And anyway, the point of the tale was that the uppermost level of management, quite rightly, could give a good God damn about one stinking pair of sunglasses vs. the opportunity to demonstrate their magnanimous nature.
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Wow...that wasn't even where I was going with my initial question, but still...I'm not sure whether to ask you whether you'd jump off of a cliff if your friend told you to, or to mention how many times one of my kids will blame another one for his or her actions just because "he/she told me to do it"...
My point was that just about any reputable manufacturer, if presented with a product of theirs that is defective (or, in this case, said to be defective), would replace it (or repair, depending on the specifics)...that's not demonstrating anyone's magnanimous nature, that's a minimum standard of service one should expect.
What would have been interesting would have been to see what they would have done had you told them what really happened to the sunglasses. I know (from experience) that several fast-food restaurants will replace food or drinks that are accidentally dropped by a customer, despite the fact that they don't "have" to do it. I also know, though, from a friend's experience, that if you accidentally drop your iPod within the first few days of getting it that Apple will not help you out at all (other than offering to repair it for a price fairly close to the price of buying a new one). How a company handles situations like that really is where they are able to demonstrate their true nature.