Quote:
Originally Posted by the_Chris  I used to shop at Guitar Center, but now I can purchase items just as cheap if not cheaper elsewhere. I used to get some great deals on gear and as a result, I have spent thousands there. Now I can't even get the sales tax off of an item due to the new corporate policy. I know Guitar Center's excuse right now is to "save customers money so that they won't have to haggle", but when I look around and find products for cheaper elsewhere, they obviously aren't doing price conscientious shoppers any favors. From now on, it's all mom and pop stores. I know I'm not the only one on this, but you'll have to wait and analyze sales for the next year to really see what kind of an impact this new policy is really going to have. |
GC Price matches anyone. Therefore you have the opportunity to get it just as cheap at GC. They will eat the tax too as long as the company that they are price matching does not have a physical location in the state in which you are a residence. You have simply been misinformed.
I can already tell you the impact of the new policy. We have had some customers freak out on us. I slowly calmed them down and then explained to them that I will still have the ability to give them the lowest price. After they got over that, we got to focus on the gear. It was awesome. You take price out of the equation, then it turns into a conversation about gear, which is why you show up in the first place. Imagine that. The new policy is going to force the salesman to have to rely on something other than price as a sales chop. This will force the condescending ass wipe to have to learn their products. That's a good thing.
Also, this policy is probably here to stay. Customers are pretty cool with it and we are making HEALTHY profits. The end result is giving us the ability to have some pretty cool sales that we weren't able to do before. Most of the time we have the lowest price anyway. If you getting the lowest price isn't good enough or my genuine interest in getting you into gear that makes you happy doesn't seem to matter to you, then your expectations are unrealistic. Keep in mind, the majority of the people that walk in the door don't complain about price. If they care about it, we will still honor any price.