| 110% agree on the "free stuff" perceptions. And to further that, people have a tendency to think the product worths as much as it cost, once after they've committed to paying it. I myself am a basement studio guy and know exactly that first hand. The first EVER project that I did, when I had very little to show for (other than my own bands demo stuff), I asked for $XX/song and since that the rate can only go up. The comment about $$$ separate the jokers is real.
My recommendations:
- only do free projects with real personal 'friends' and set their expectation right off the bat
- start with a per song charge (but limit their tracking time)
- set the price as high as you possibly can in your market (research competitors), and offer discounts (so that it's easier for you to "raise your price" down the road, i.e. take discount off)
- if client is really not happy about the results, then deal with it at that time (give additional discount...etc.)
slaveern... |