Originally Posted by Goliath|Audio
Not saying that at all.
Neve has the bigger name among newbies and seasoned pros. The newbies think they need it so they will pay for it. Ask most newbs about API and most are clueless.
I like the sound of both Neve and API, but I would never buy a Neve branded preamp.
The logic seems to make sense in my head. It goes back to name brand recognition and that is really a big deal. I am off on my conspiracy theories again, but I may not be *too* far off.
You kinda lost me there, I get the newbie infatuation, but it is mostly due the the fact that it is actually favored by the seasoned pro's. Fact is that many pro's still will swear by a 1073/81 for critical use. and countless records were made with these. sure, these same pro's could still perform with an alesis 3630 and a mackie board, but given the choice... I totally agree that few newbies know what the hell api is. Sh*t, i didn't know before 4 years ago, but now i'm a believer. I guess I'm also curious about the original question of the post, Why is API not valued as much as neve??
crap, I hope this thread doesn't trigger a price inflation in api format modules.. i still have along way to fill lunch box