Another thing, a 40mn long film will never fit in a reel, in my opinion.
I had made a reel in which I put TV commercials i've made (all were about 30 sec long) AND a 8mn long short film. The clients always watched each of the commercial but NEVER watched more than 1mn of the movie (though it was a really great movie). These people don't have the time.
Anyway...
