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Originally Posted by Bob Olhsson  The problem today is that Madison Avenue is controlling exposure based on focus group demographic statistics. |
Madison avenue? This corporate music world that you're referring to is such a small part of the picture. I'd wager that less than one percent of the active and successful artists out there fit into this group. How many of the professional mastering engineers on this board work in this realm? I'd wager fewer than 10%.
Today's entertainment world is all about niches and the long tail. The "mainstream" is a thing of the past. It doesn't exist anymore and there's no need for a corporate infrastructure to support the 50 artists who are household names.
Anyone with a computer can find music that speaks directly to them. They don't turn on the radio to hear what the A&R gods have decided to give them. Terrestrial radio is dying and MTV is a soap opera channel.