Quote:
Originally Posted by Bob Olhsson  The goal of mastering is to not have an important reviewer or music director throw my client's CD in the wastebasket because of something about the presentation of the mixes that got overlooked due to a monitoring problem or everybody becoming too close to the project to remain objective.
The sound of the CD has to sell the various gatekeepers and taste makers on the idea that this recording and artist deserve exposure as much or more than the others being considered. |
With all due respect Bob, this is not really how the music industry works anymore. I'm sure at the level that you work (major labels) this is still largely the case, but this is the end of an era. The internet, blogs, and social networking drive new music and there isn't a "gatekeeper oligarchy" anymore. There are thousands of mini-gatekeepers...and it's not a few guys in an office going through a stack of CDs, deciding who's going to get their shot at the "big time". It's a whole new "even playing field" music world out there.