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Originally Posted by arf  That 2dB can make a big difference in the quality of your master. It's barely a touch on the volume control of an iPod. IME, my lower level more dynamic masters have done better commercially. I don't think I've ever heard someone say "I'm going to buy (or listen) to that song because it's loud." Assuming a good song and production, the better it sounds the more it gets played. |
That's the thing - I don't think anyone actually "says" anything - BUT - every year for some years now, many of the best selling pop, r&b, and electronic records are bananas "loud" and clipped! Alicia Keys latest springs to mind... but it's more common than not now - it's just a matter of degree. So everyone's gotten used to it to the point that now "classic" records (take the recent Led Zeppelin reissue for example) are remastered to be "competitive" because they seem polite against even a "quiet" modern record to the uninformed (read 16 year old) ear. I'm a professional (20 years now) producer/artist - and it is literally agonizing to me - with every record, to figure out how far is far enough. How much of a "compromise" is too much, or just the right amount for "now", and what the market requires to stay in the game. Not to mention the fact that the commercial record industry is on it's knees!