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Old 25th March 2008   #57
arf
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Joined: Jul 2005
Location: NYC
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Quote:
Originally Posted by bluejay View Post
well, about clipping - all part of the much touted - and unfortunately very real "loudness wars". I've just finished mastering the first album I've done in a while with no clipping at all. It's probably about 2db softer in "apparent" volume than my three previous albums - I think it sounds great, but well see what the Itunes crowd (that is, commercial reality) thinks. ...
That 2dB can make a big difference in the quality of your master. It's barely a touch on the volume control of an iPod. IME, my lower level more dynamic masters have done better commercially. I don't think I've ever heard someone say "I'm going to buy (or listen) to that song because it's loud." Assuming a good song and production, the better it sounds the more it gets played.
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