Quote:
Originally Posted by lucey  It's not that clear ... it's about taste, fears, etc ... even marketing
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Brian, this is so true. I was literally thinking
fear, and then I saw it in your post! I think the desire for a track to be noticed above the
noise is what got the trend started, and then it all became an issue of "what if we don't...?" Then, here come the cliff jumpers. It's kinda ironic that the very people who know most about music and sound (speaking of the industry as a whole, not just MEs), are the ones who put their music in such a precarious position over a few decibels.
On a side note, I've found it disturbing how the loudness wars has crept into some tv commercials. Anyone around here been asked to crank up the volume for tv spots? I think this has a reverse effect. It seems most people seem to be quite sensitive to their tv volume, and the first thing that usually happens when a extra loud commercial comes on, is a quick reach for the mute button on the remote.
-SD