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There is no "right" way. However spending time on the song making sure it is a "good" song and the key is good for the singer will take you a long way.
Honesty with out being harsh is probably your best bet. I have no problem telling a client the truth about there ability. However I point to the guys that have gotten better over time and are doing great work now. So I ask "what are you doing to make your self better?". Sounds goofy but it works.
If I don't tell them I know eventually a producer down the line will tell them not so nicely.
If it just plain stinks walk them thru the song phrase by phrase and word by word if you have to. This usually will have them cussing you by the end of the evening. Send them home and melodyne it. Make it the best you can.
Good Luck,
Ric
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