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first having had TENS OF MILLIONS of dollars invested in him and his band
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Umm.. Trent recorded Pretty Hate Machine pretty much by himself - there was no band, just him - at night, on his own dime. He was an assistant at a studio at the time and recorded it in the off hours. Nobody gave him squat to record..
Then he signed and was distributed by TVT (yes, Tee Vee Toons) records - not exactly a big-dollar major with big marketing budgets. That may be why nobody except a handful of people heard 'head like a hole' or 'down in it' until it had been out for damn near 3 years and MTV (when they still played music) and some radio stations started picking it up.