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I suppose you could swipe spots from other websites and rescore them, so long as you make it abundantly clear that's what you did. Doing this with trailers from apple.com is another idea. Honestly, every story I've ever heard of people getting their start composing for TV includes word of mouth and serendipity. I got started because I was doing post-audio and my client needed some music...I happened to be available and ten years later we're still working together. That one moment blossomed into a decent amount of scoring work over the years. I can't imagine cold-calling. Bleh. Mandy.com and broadjam are other places to look for work, even if its freebies for a while to get you started.
As far as how the process works, I suppose that differs broadly as well. I've had the same clients forever, so they FTP some video my way and they may or may not have any suggestions about style or genre. They just hand it off and say "good luck". Of course, those are the most fun because there are fewer restrictions. When I'm finished, I'll just send the married file back to the client over FTP and voila. I'm not sure if that answers your question or if your question was of a more technical nature.
-S
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