| 1) Go to the Orange CT. Store
2) Find Shaun Chua.....oriental guy...hair down to his ass. You will know him because he will have three phone calls going and bunch of people waiting.
3) Clone that guy. Put two in each store.
No, I'm not Chua, but he was an intern of mine, This guy should be the model got every fear sales man, except he's overburdened and you don't pay him enough. Sooner or later you will lose him, but for now he probably accounts for 30 percent of the stores gross.
Why....thats the important info.
1) He knows the gear. 2) He knows the buyers. 3) He knows the sellers. When you get right down to it, its all about bringing these three things together. Pay the guy a bunch of money and have him find and train sales talent in different stores.
I buy a lot of stuff at GC because of that one guy. I know everyone in the audio department, half of them have interned at my studio. But I also knoe tons of reps and folks at stores all over. That one guy keeps me buying, and sending my other clients, to GC.
Its all about people.
One other caveat you could pass along to the big office. DO NOT become enamored with lousy house brands. There is a huge temptation to used your clout to OEM all sorts of stuff, but if it is mediocre it only degrades your name. I think this is a big mistake Ash made and it has cost them. |