[bunnerabb]

Your problem is your business model.

You plugged gear into new car sales techniques, your sales people make a draw against their sales numbers and are pushy, have no knowledge of the equipment ( in pro audio ) you can't keep knowledgeable people living on peanuts and you can't keep customers by having 20 year old kids shove the highest profit margin crap off on them.

I'm afraid nothing short of a business model overhaul will keep your customer base within the margins of people who know what they want and have a valid checkbook handy.

My last visit to your N. Olmsted, OH store, almost verbatim:


"I need a couple of cables for my keyboard rig"

"DUDE THOSE SUCK.. YOU NEED MONSTER. BEST IN THE INDUSTRY. ONLY WAY TO GO"

"Well, I do a lot of pro au.."

"DUDE. BUY THE MONSTER. IT'S YOUR ONLY CHOICE. SERIOUSLY."

"I see."

I also need a small, chromatic tuner for a gui..."

'DUDE. THIS ONE. THERE'S NO GOOD TUNER UNDER 79.00"

"And yet you sell them?"

"DUDE, THIS IS THE TUNER YOU WANT. LET ME RING IT UP."

*sigh*

"And a set of str.."

'DUDE, DO YOU PLAY .009s? YOU NEED .010s. 009s SUCK."

You try wading through that horseshit from some kid that you have T-shirts older than, in the process of trying to spend a C note and you'll see what the problem is.