[lowfreq33]

Okay, I'll bite.

You need to train your people better. I can't speak for your store, I've never shopped there, but I feel like someone who sells the stuff should have more than a passing knowledge of what they sell.

If someone walks in and says "I want X", you should give them X. No "what are you using it for", or "why would you want that", if someone knows what they want, more than likely they've researched it already. I'm lucky enough to have found a good guy at my local GC, but before that I was pretty fed up with the place. Music people are typically pretty loyal, and if you take care of us we probably won't buy from anyone else. We're also easily offended, and if you try to b.s. us we're out the door, never to return. If someone comes in and wants to buy something from Manley or Empirical Labs, you should probably assume that they know what they want. If my guy's got the day off, I'll come back tomorrow.

How about a setup on all those guitars? If I walk into a music store, the guitars on the wall should be ready to play. I won't buy something based on how great it will be after I spend more money to get it set up properly, it should be right before it ever hits the sales floor.

Service. I can go to 50 different websites and get the same price on any piece of gear, +/- $10. What are you doing to set yourself apart from the competition? I'm not talking about the b.s. "personal touch" they do at Sweetwater, calling to see if there's anything you need to buy. Guess what? If I needed something I would have called you! Can you go lower on the price? is there a rebate I don't know about? can you throw in a couple of cables? Professionals should get a better deal than the general public. Why? Because they buy more gear! You want our business, or at least you should.